And we didn’t want to spend six months making a player customisation tool – we wanted to concentrate on the game. We felt that player customisation had got a bit out of control in other games. We decided that we didn’t want players to pick their own appearance. Recently, though, we decided to change this. We were still in the early stages of development and had other things to focus on. Originally every player appeared in game as a white bald guy. But the range and strength of opinions have never been this intense.
Whenever a project has this kind of popularity, people become very passionate. Despite this, it has sold over 3.5m copies since it was first released in 2013, and around half a million people play every week. The game is in “early access”, which means it’s in active development and we update it every week.
